CMYK

CYMK is a small, imaginary design firm that is the result of a collaborative effort between four designers. As a team, we created an identity for the firm as well as several office forms for conducting business on a day to day basis and interactions with clients. The name CMYK is a play on the four color process model in printing and how all four colors must exist separately, yet work together to create the end result. Since each of the designers concentrated on different specialities within graphic design, we focused on creating a firm that would be multidisciplinary. Each team member is represented by cyan, magenta, yellow, and black. Along with the identity for the firm and the forms, we also created a website, social media presence, capabilities brochure, and a self promotion piece.

Deliverables:

- Strategic Research and Planning
- Brand Creation and Development
- Visual Identity and Assets
- Logo Design
- Tagline Creation
- Copywriting
- Voice and Tone
- Stationary Design
- Business Card Design
- Packaging Design
- Promotional Materials
- Event Marketing
- Print Collateral
- Digital Marketing
- Photography