DARE Tequila

DARE Tequila is an new brand of tequila that is targeted towards young adults. After researching the current branding for most popular tequila, I found that the color scheme was mostly limited to neutral colors and earth tones. I was largely inspired by glitch art and fragmentation. By introducing a more vivid color palette and eye catching patterns as well as a custom created typeface, I crafted a brand that stands out from the others on the shelf. Packaged in a limited edition metal tin, each bottle comes with two matching collectible shot glasses. A simple and suggestive magazine ad invites the viewer to learn more.

Deliverables:

- Strategic Research and Planning
- Branding Strategy
- Visual Identity and Assets
- Logo Design
- Custom Typeface Creation
- Packaging Design
- Content Voice and Tone
- Promotional Materials
- Print Advertising
- Photography