Kapu Loa

Kapu Loa is a chocolate and coffee brand based around Hawaiian culture and mythology. Kapu Loa is Hawaiian for strictly forbidden. The chocolate bar names and flavors are inspired by four female Hawaiian goddesses. Haumea is the goddess of fertility, Hina is the goddess of the moon, Laka is the goddess of hula, and Pele is the goddess of volcanoes. There are matching retail display boxes for each flavor. The coffee is modeled after the Hawaiian phrases for good morning, good afternoon, and good evening and have varying degrees of caffeine. All ingredients are sourced from Hawaii and hand crafted bean to bar and bean to bag in an entirely ethical, sustainable manner in Kailua, HI.

Deliverables:

- Company Values Creation
- Strategic Research and Planning
- Branding Strategy
- Visual Identity and Assets
- Logo Design
- Icon Design
- Product Development
- Packaging Design
- Retail Display Design