This is a series of magazine advertisements for the Herman Miller Mirra chair. They are meant to showcase the comfort and ergonomic qualities that the Mirra is known for. Each of the smaller ads feature a figure carrying a briefcase. As you continue through the magazine, the figure becomes more and more slumped over and weighed down from working in discomfort. When you reach the final full page ad, the figure is seated in the Mirra chair, sitting upright and contented to emphasize the relief that the Mirra chair provides.